Where to Sell Tickets: The Answer

Where to Sell Tickets: The Answer

Selling tickets can be difficult if you don’t know where to sell them successfully.  By setting up a ticketing service, purchasing the tickets for resale, or setting up a website or a Facebook fanpage with online sale functionality tickets can be sold.  Selling tickets can be an easy task with the right direction.

Selling tickets online is a convenient way for potential attendees to make a purchase.  You can set up a ticketing service to sell the tickets for an event that you a promoting through platforms such as Eventbrite. You can also purchase tickets for resale and sell them on sites like Stubhub.  Stubhub allows a person to use tickets that they have purchased and sell them for whatever price they choose.  This is advantageous because it gives you the exposure that you need in order to sell your tickets.  Creating web properties like a website or Facebook page/application with online sale functionality is also an option.  This gives people the opportunity to purchase tickets directly from your Facebook fanpage.  Marketing can be used to drive consumers to these platforms for maximum exposure and in turn ticket sales.

A team or an automated system can be used to sell tickets as well.  Credit card processing can also be done over the phone.  You will need to  implement a marketing campaign in order to drive people to make the call.  Print or broadcast ads are good options for driving people to make the call to purchase tickets.  With a print or broadcast ad you can use phone numbers specific to the ad so that when a call is placed you know specifically where the call is coming from.  This is helpful because it will tell you what ads are converting the most and in turn you can tailor your advertising efforts to maximize sales.

Tickets can also be sold at the door.  With mobile credit card processing and having cash on hand you can sell tickets from virtually anywhere.  Giving people options is critical because this means that no one will be turned away due to the wrong form of payment.  An effective strategy to implement would be to capture a subscription through email for future events that you may have tickets for with display ads.  This will allow you to build your list, regularly update people about events, and then drive them to the box office.
Having options to sell tickets is critical.  Giving people the option to pay online, over the phone, and at the door will appeal to everyone.  People have preferences and offering various payment options will help to sell the tickets quickly.

Theater PR: a Content-Based Strategy

Theater PR: a Content-Based Strategy

Implementing a Theater PR strategy doesn’t have to be an arduous task.  A content-based strategy can be used in order to execute effective public relations for your theater.  Content can prove to be a highly advantageous strategy.

Creating different types of content is essential.  Blog posts, images,  videos, special offers, and landing pages are all examples of different content that can be created and distributed to gain exposure. You want to use this content to tell your entire story: from how you got started, to what happens at the average event, why specific events are valuable, and everything else. If public relations is all about a story, think of content as the storyteller.

Creating a master list of press contacts and creating a schedule and strategy for outreach is critical.  You do this by deciding on the frequency of when to contact people, (i.e., weekly, bi-weekly, every three days, etc).  This will help you to keep a record of who you have and have not reached out to, who is the most responsive, and who is posting your content and sharing it.  This will also tell you where to focus your PR efforts.  You do not want to spend time on submitting content that is not being received well within their respective platforms: if one niche of reporters is more responsive than another, you might want to focus there.

You should validate the PR outlets that work best for the theater that you are trying to promote on a small scale: with outreach to niche magazines, online publications, and major news outlets. This is where you insert your content: videos, images, blog posts, other press coverage, and anything else. Some have even taken the strategy of creating content, say a Youtube video, targeted to the name of a specific reporter. Whatever content you think will work best don’t forget 3 things: test what content works best, decide on when a piece of content has created results, and remember that content is king.

Theater PR can be highly rewarding.  When implementing a content based strategy, you should consider and track which outreach platforms work best, the different types of content that should be created, and a schedule for outreach.  Using the methods described you may see a boost in theater event attendance.

Have you run successful theater PR campaigns?  If so, tell us what did or did not work. Have you implemented any of the strategies outlined here?  Leave your comments in the section below.

The Different Ads for Concerts

The Different Ads for Concerts

Advertising for concerts is a common method to promote and boost attendance.  There are different strategies that can be used regardless of the platform. In this section we’ll skip the specific media and go directly into how each ad will work: either branding, lead generation, or direct marketing. Read below to learn more about the different strategies in ads for concerts.

Branding ads are perhaps the first that anyone would think about, and they are important because they remind people of the brand’s existence. A brand is recognizable through the images, text phrasing, colors, and the mere mention of the concert tour that it is associated with.  These elements are recognizable because they are consistent across media outlets.  With this, people recognize with the brand’s message and content wherever they see it. Using branding ads helps to build the credibility and the relatability of the concert. Additionally, by having a strong branding campaign you’ll (hopefully) increase the effectiveness of all of your marketing methods. Think about branding as the path to giving people the proverbial “7 touches of marketing that make a sale”.

Acquiring contact information from past and potential attendees is important, and is commonly called “lead generation”.  Running ads to capture an email address, phone number, or social media subscriber are the main ways to do this. You could run an ad on Google, for example, that leads the person to a lead capture page.  This lead capture page should have a form on it for the potential attendee to fill out and submit their personal information such as their name, email address, and/or a phone number.  This will give you the opportunity to build your lists for email, sms, and other follow-on marketing.  Over time advertising in order to obtain contact information can boost ticket sales to concerts, and some concerts find that it can be more cost effective than direct response advertising. The risk in lead generation, though, is that until you start to receive purchases you never really know if the ad worked.

Direct response ads are the third option for advertising a concert.  With direct response ads you can get people to buy something as soon as they see the ad.  An example of this would be running an advertisement on the radio that shares a phone number.  When someone calls the number a representative would then process payment. Alternatively, a pre-recorded messaging system will allow them to purchase over the phone. The point is that you’re leading people down a path where they take action instantly. The advantage of direct response ads is that they both build awareness and create new customers: 2 birds with one stone.

Advertising is a great way to boost sales for your concert.  Unfortunately, the less direct the advertising is the less effective it may be.  Through branding ads, running ads to acquire contact information, and direct response advertising you will see that these methods can all be effective.  You have to figure out, in relation to your profit on each ticket sold, what works best for you.

Do you advertise for concerts? What advertising method have you used that has proven to be the most effective?  Let us know in the comments below.


The Best Ways to Promote a Band’s Live Shows

The Best Ways to Promote a Band's Live Shows

Promoting a band’s live shows is an essential part of reaching your attendance goals.  By leveraging the band’s existing audience, helping to build the brand, and getting PR coverage for the event your live event should be a success.  This post will show you the most effective ways that a band promoter can promote live shows.

The band’s existing audience is a great place to start when considering how to promote the event and what resources to use.  Using the contact point that you have for your audience is a great way to stay in touch.  Regularly staying in touch with your audience is critical for the success of the live event.    There are a number of different methods that you can use to take advantage of your existing audience.  For example, if you have the phone numbers of your audience you can send regular updates through text messages. This should expand into cross channel promotion.  Asking people to join your email list on social media and getting them to take any action that benefits your brand, like purchasing a ticket for the live event or liking the Facebook fanpage, are all points to your favor.  This is an effective way to gain exposure and to keep in touch with your audience.

Building a brand will also help with the successful promotion of a band’s live shows.  This means both creating a brand persona and also promoting that persona across every possible channel.  A catch-phrase can be placed on all materials related to the band: flyers, posters, and social media platforms.  This will help the band to be recognized by and associated to this message.  Brand recognition is essential.  Colors, images/logos, and messages are all elements that contribute to a brand.  By making sure that these elements are coherent across all outlets, the band will help to develop a recognizable brand overtime.

PR coverage is one of the best ways to promote a show.  Public relations help to develop a band’s story and to get that story to the right outlets for optimum exposure.  The success of a live event when it comes to PR coverage relies heavily on outreach, a press-worthy story, and a little luck.  You should reach out to different media channels like radio personalities and newspaper reporters, as well as online press release distribution services.  A press-worthy story will help people to find value in the live event that you are promoting.   With a compelling story an urge to share the content is created.  PR coverage creates a story and implements outreach for maximum exposure, provided that people are interested in what is offered.

Leveraging your existing audience, building a brand, and getting PR coverage are the best ways to promote live shows.  These elements will bring exposure and in turn can help to boost attendance at a live show.

It’s your turn.  What methods do you use as a promoter to promote live events?  Let us know in the comment section.


Promoting a Workshop with Your Content

Promoting a Workshop with Your Content

Promoting a workshop with content can prove to be most effective.  Blog posts, outreach, and leveraging your existing contacts can help to boost awareness and attendance for your workshop.  Knowing your audience when developing your content will help you to reach them in a relatable way which may lead to a boost in attendance.

There are many different forms of content that could be created.  Blog posts, viral images or infographics, videos, eBooks, and whitepapers are all examples of content that can drive traffic to your workshop.  Blog posts are informational and can provide details of the story behind how the workshop got started, the date and time of the workshop, how frequently the workshop is held, etc.  You can do guest blogging by writing articles on other blogs related to your workshop.  This will allow you to reach a new audience that is interested in what you are offering.  These different forms of content will help to create backlinks and more traffic. By combining your content creation with an eye for SEO, you’ll be able to leverage the content to gain new attendees.

Content can be a large part of outreach for new attendees.  Videos are also a great way to reach people who may be interested in attending a workshop.  For example, you can create a video that shows past workshops and testimonials from past attendees.  You can then post the video to various social media outlets like Youtube, Vimeo, and LiveLeak with a link back to the website.  This is important because it will give the video more exposure and will drive traffic back to the website.  This video could also be a subject for PR outreach and for a content partnership with an industry leader to capture email addresses. This is important because PR outreach could boost awareness about the workshop when they result in coverage.  A content partnership with an industry leader will help to give the event credibility and access their audience, as well. With an effective content partnership, people will be compelled to submit their email address because their audience saw your message as valuable.

Content can help you to gain business from your existing contacts by helping them follow the cycle of information, decision making and purchasing.  Your existing contacts are a great way to gain attendance through ticket sales because they are already familiar with what you are offering.  By keeping them updated with information about the workshop, they can make arrangements to attend.  You can also help them with making a decision of when to attend.  This would happen anywhere they’ve subscribed: your Facebook page, their email address, your blog’s RSS feed, or even just a direct call to their phone number.

With content, outreach, and leveraging existing contacts you can successfully promote a workshop.  Content is king and keeping people updated with content about the event and its details is the best way to build awareness.  Promoting a workshop can prove to be effective using content on multiple platforms.

Now it’s your turn!  Have you successfully promoted a workshop?  Let us know the methods that you used in order to do so in the comment section below.